Exchange of text messages in real time, as well as the ability to see and know when others are available. Potential use as an advertising channel for generating revenue through targeted campaigns.

Mobile Instant Messaging (Mobile IM) is a location-based service that allows users to exchange text messages in real time on mobile devices. The demand for this service is growing due to a number of factors including:

• Need of carriers to find new revenue streams
• Demand from end-users to engage in voice, video, music and user-generated content
• Potential to generate advertising dollars
• Growth of online communities

With Mobile IM, operators can select to implement one of two options. The service provider driven model allows subscribers to access fixed-line IM services such as Yahoo, AOL, MSN, etc. and the personal IM model allows operators to provide their own branded IM service to subscribers with or without connectivity to fixed-line IM services.

Movius offers an end-to-end solution enabling operators to focus on their business strategy. For more information on Mobile IM contact your Movius representative or download the Mobile IM datasheet.

• » Mobile IM Datasheet